LOOKFANTASTIC has announced the launch of ALIA, the debut fragrance collection by brand ambassador and global self-development leader Roxie Nafousi. 

The brand was created to champion fragrance as personal and revolving, recognising that fragrance is a way to shift energy, embody intention and to express how we feel.  

The brand has launched with The Alter Ego Collection, featuring 3 signature scents to reflect the multifaceted modern woman: Main Character, Scene Stealer and Power House.  

Roxie Nafousi says: “I’m so excited to launch ALIA on LOOKFANTASTIC, a platform that truly celebrates individuality and self-expression.  

“ALIA was created to inspire people to embrace who they are with confidence. To see it now available in a space that empowers people to define beauty on their own terms feels really special,” adds Nafousi.  

ALIA is now available at LOOKFANTASTIC.com, RRP £60.